Category

Exemplary

Satisfactory

Unsatisfactory

Use of Tools:
“Neatness”

(borders, line, spacing, font, cropping, relative scale of elements)

Font is easily readable; elements are placed neatly and with appropriate scale; animations are well chosen and enhance delivery of message

Font is usually readable;

Elements are placed neatly and do not distract from delivery of message; animations may distract from delivery of message

Font is hard to read; too many font variations; placement of visual  elements does not appear to have purposeful placement; animations detract from delivery of message

Elements of Design: “Effectiveness”

(choice of font, color,)

Visual images enhance message; font/background enhances message to viewer; font variations are limited and consistent

Visual elements do not contribute to message font variations are not consistent; font/background, background colors do not enhance the message to viewer.

Visual elements do not contribute to the delivery of message; font variations are not consistent; choice of background is distracting; choice of font /background detracts viewer from message

Communication

“Efficiency”

Creativity contributes to viewer’s rapid and thorough understanding of message; visual elements are intentionally  placed to facilitate delivery of message

Message is delivered in traditional, linear mode. Viewer must work to understand message. Placement of visual elements does not aid absorption of message

Message is not quickly absorbed; placement of visual elements is haphazard and detracts from message

 Information

“Accuracy”

Viewer can quickly locate essential Information in message; details are correct

Viewer can locate important information in message; some details are incorrect

Viewer has to work to find important elements of message; many details are incorrect

“Responsibility”

Producer correctly and thoroughly uses attributions and citations where needed

Producer attempts to attribute and cite where needed.

Producer does not attribute or cite adequately

Knowledge of student/producer

Producer clearly demonstrates a thorough understanding of the of the product advertised; suggests original uses for the product

Producer demonstrates understanding of the most obvious aspects of the product advertised

Producer only demonstrates a few of the most obvious aspects of the product advertised

Assignment requirements

(ex. Submitted on time,  uses required technologies and resources for preparation and production)

All assignment requirements are satisfied

Some elements of the assignment were not satisfied

Many elements of the assignment were not satisfied